Shaping the debate on issues that matter.
That’s where we come in.
We help your company take a stand on global issues and voice that stance across multiple audiences and platforms. Combining research, rigour and creativity, we position your company within the marketplace of ideas and incorporate social impact and responsibility into your broader strategy.
We unlock insights that are evidence-based, relevant and original in order to:
- express your values and purpose
- attract and retain your talent
- spark conversations with new and existing clients
- inspire business decisions that directly address social, environmental or economic issues.
We uncover these insights in:
- studies & surveys
- literature review
- scenario analysis
- qualitative interviews
and amplify them through:
- articles & visualisation
- content strategy
We work with thoughtful companies, large and small.
It’s collaborative. It is informed by your expertise and inspired by your work. We don’t put words in your mouth, we welcome yours. We help solve real problems by connecting people and ideas. We are passionate about narratives that inspire audiences and unlock the potential of extraordinary initiatives.
We believe that thoughtful content drives thoughtful action.
We accompany you every step of the way, allowing you to gain the confidence needed for maximum impact. We help you navigate:
External trends and your company’s position within them.
Past work and new research.
Future audiences and channels.
Strategies for shaping the debate.
It all starts with an IDEA.
D - Design original research to test your hypotheses, refine your points of view and generate actionable insights.
E - Engage your key internal and external audiences through the right mix of media and channels by contributing your views.
A - Act into the future to create the conditions for meaningful change in behaviours and perspectives, measuring progress against objectives.
We are a diverse, highly analytical and internationally-minded team from a host of different countries. Together we have decades of experience developing content strategies, designing research and event programmes and revealing insights on issues that matter. To complement our core skills, we tap into an extensive network of world class providers: analysts, writers, researchers, designers, videographers, technologists and academics. We have access to subject-matter experts in diverse fields from geopolitics, global risk and corporate governance to biotech, social media and beyond.
Sophie is originally from Belgium and lives in London with her husband and two children.
Rachel enjoys trips to museums with her kids, visiting with family and the occasional ballet class.
Nicknamed ‘the laughing girl’, Ebru enjoys a good joke, even when it may be on her. She binges on political theatre and TV shows, and likes to tune into the latest on data, tech and design. She dreams of one day living on the Mediterranean coast, growing her own food and cooking a big Sunday lunch to enjoy with her family and neighbours.
Andrew lives in London with his family and enjoys reading books about the history of the city and collecting coins.
In her spare time Grace reads catholically, enjoys hiking and taking part in road races.
Our core skills are complemented by an international network of subject-matter experts from the fields of geopolitics, corporate finance, technology, journalism, social media and beyond.
Previously a lead analyst within EY's Knowledge team, she led complex research projects, bringing together cross-functional teams across geographies to deliver insights at pace. At the Financial Times, she wrote longform pieces on a wide range of subjects, interviewed many of our generation’s most-admired corporate leaders and supported the FT’s digitalisation.
She has led debates at the Cambridge Union, moderated conferences for the EU and Chicago Booth, spoken on BBC Radio 4 on Thinking Allowed and PM. She has a degree and Masters in English from Cambridge University and an advanced strategy leadership diploma from Ashridge/Hult.