---
title: Research & Thought Leadership
description: Our research and thought leadership services help organisations to make sense of and take a stance on the issues that matter to them.
---

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# Research & Thought Leadership

## A research-led approach underpins everything we do.

Our research and thought leadership approach helps organisations make sense of the issues that matter to them and take a stance on them, whether that is through internal strategies or external content. 

## Our approach

Articulate

key questions

Design & Execute

research programmes to provide answers and fresh insights

Translate

the results into content and formats that speak your audience’s language

## What does this look like?

Research-led strategic advisory Explorations of emergent issues and burning questions for organisations, using research and our experience to unpack their implications and support the development of strategies and programmes.

Reports & whitepapers Comprehensive reports suitable for business leaders, policymakers, and expert practitioners.

Issue briefs & short-form content Distilling complex ideas and concept into short, visually-engaging content such as 5-6-page briefs or executive summaries designed for time-poor audiences to quickly engage with them.

Articles, blogs & multi-media content Short-form content to communicate research findings effectively. This includes short articles or blogs authored by leadership, for example, as well as content like videos and infographics.

Presentations & workshop materials Interactive formats for presenting research outcomes, fostering conversation, ideation and action. These could take the form of live events or workshop discussions. We often do this so leaders can discuss the implications of our findings and agree actions to take forward.

## Research methods we employ

Through a range of research approaches, we help clients to articulate key questions, design and execute research programmes to provide answers, and translate the results into the content they need.

This might be an internally-facing briefing that helps your leaders to understand the implications of an emergent issue for the business. It could also be a published report that shares your insights on an issue of shared importance and helps establish your organisation as a thought leader on that topic.​

TOUCH

In-depth desk research

In-depth desk research

Comprehensive reviews of existing professional and academic literature. This ensures we’re adding to the debate, not the noise, with what we produce, and that our clients are informed by the latest-available thinking and data.

TOUCH

Surveys

Surveys

Custom surveys for a variety of audiences, from specialists in certain domains to global business leaders.

TOUCH

Expert interviews

Expert interviews

Interviews designed and conducted to glean deeper insights and point towards where a topic is going next.

TOUCH

Stakeholder interviews & focus groups

Stakeholder interviews & focus groups

Ethnographic interviews and focus groups to explore the experiences and perspectives of different demographics.

TOUCH

Scenario analysis

Scenario analysis

Some questions don’t have certain answers. Scenario planning techniques help map out different possible futures and unpack their implications for stakeholders.

TOUCH

Dataset creation & analysis

Dataset creation & analysis

Developing and analysing new datasets to generate insights and highlight trends or patterns.

 Our work

## Every Job is a Climate Job

Our in-depth research reached over 7,000 respondents from countries in the Americas, Europe and Asia, across 15 major industries, to assess employee knowledge of climate change and its impact on economies and society. The survey also gauged their willingness to take climate action at work, and their ability to do so today.

[Read the full report here](https://kiteinsights.com/hubfs/Every-Job-Is-A-Climate-Job-Kite-Insights.pdf?hsLang=en)

![Every job is a climate job_Report-Cover_704-X-462 copy](https://139646231.fs1.hubspotusercontent-eu1.net/hub/139646231/hubfs/Every%20job%20is%20a%20climate%20job_Report-Cover_704-X-462%20copy.png?width=300&name=Every%20job%20is%20a%20climate%20job_Report-Cover_704-X-462%20copy.png)

### Interested to see other examples of our work?

[Find more here](https://kiteinsights.com/our-work-on-the-issues-that-matter?hsLang=en)

## Why partner with Kite?

We support our clients to:

Build expertise

Establish areas of focus or identify emerging opportunities

Understand your role

Understand the contours of an issue and what your role could be within it

Move the conversation forward

Explore unanswered questions that will help advance understanding and practice in your domain

Influence the debate

Influence your key stakeholders with fresh perspectives on an issue that matters to you.

![NT2C3072](https://kiteinsights.com/hs-fs/hubfs/NT2C3072.jpg?width=2000&height=1333&name=NT2C3072.jpg "NT2C3072")

We merge a deep understanding and passion for the challenges facing our world today – spanning across environmental and social issues and their intersections – with an ability to speak the language of business and international organisations to present ideas in ways that resonate and provoke action.

We take a research-led approach to our work, ensuring that we start and push from the boundaries of existing knowledge in the content we produce, rather than add to the noise.

We are passionate about the power of ideas and stories to shift mindsets and drive collaborative action.

We’re also deeply embedded in the international sustainability space.

We’re present at global moments including the climate and biodiversity COPs, the World Economic Forum, London Climate Action Week, and Climate Week NYC.

Through our convening and other projects, we have relationships with hundreds of leading thinkers and practitioners in the private, public and civil society sectors. We can therefore draw on a broad network of leaders and experts to inform our work; our [advisory board](https://kiteinsights.com/advisory-board?hsLang=en) is just the tip of the iceberg.

![Activism-Works-1](https://kiteinsights.com/hs-fs/hubfs/Imported_Blog_Media/Activism-Works-1.jpeg?width=2000&height=1330&name=Activism-Works-1.jpeg "Activism-Works-1")

Combined, this approach and set of capabilities make us a great partner for organisations that are seeking to have a positive impact on the issues that matter. a research-led approach to informing their actions and engaging their audiences and key stakeholders.

![bg-man-keyboard-519816976](https://kiteinsights.com/hs-fs/hubfs/raw_assets/public/POWER%20Pro%20for%20CMS%20Hub%20Starter%20v35/Power%20v35%20ProStarter/images/bgs/pwr-img_bg_man-keyboard.jpg?width=300&name=pwr-img_bg_man-keyboard.jpg)

### Want to discuss your needs?

[Talk to us](mailto:fly@kiteinsights.com)

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